Nick Allen

Idea generator, Marketer, Parent, Photographer, World traveler

Nick is the Vice President, Downstream CO2 in the Alternative Energies team. He is responsible for the overall strategic direction and co-ordination of all the Downstream Low CO2 work, and driving the development and delivery of product and services across Shell group that help customer use less energy, so they emit less CO2. Nick joined the team from Retail, where he was the Global Head of Retail Fuels Marketing. In that role, he was responsible for the the marketing strategy and communications for Shell Retail Fuels globally, covering 50 countries around the world and more than 20 million customers each day. Based in London he led a team spread out across the world. Nick started in Shell over 10 years ago, first in the Shell Centre working with Retail markets to develop their marketing of fuel products. After 14 months he relocated to Asia, first Bangkok then Singapore. In his time in the East he led Fuels Marketing across increasing geographies, and his final role was Head of Product Marketing in Retail in the East, covering Middle East and Australasia. When the business went global he commenced his Global Fuels Marketing role from Singapore, but then realised the challenges of managing a global role from the East, and relocated to London after 9 months. Nick joined Shell from RHM where he had a number of marketing and new product development roles. Prior to that Nick worked in marketing at Procter & Gamble in their Health and Beauty business. Nick holds a degree in Business Studies from Kingston. Nick and his wife Hayley live in Clapham, South London, with their two young children - Millie and Scarlett. Apart from his family, Nick's passions and relaxations are photography, live music and a long distance relationship with the ever challenging Leeds United.

my kids, live music, photography, getting better at ice skating

The "When Component" - Come to the U Theatre 13th July at 10.45am to hear about it.

...learning to get good at ice skating!