Jose Antonio Ondiviela

Change Agent, Concerned citizen, Designer, Educator/Teacher, Engineer, Environmentalist, Event planner, Explorer, Idea generator, Inventor, Marketer, Promoter, Public servant, Sales specialist, Scientist, Social entrepreneur, Technologist, Writer/Editor

• Microsoft Western Europe Public Sector Government Industry Advisor for Cities&Regions. • Associate Fellow Researcher and Director of WW Observatory for Attractive Cities at UFV (Universidad Francisco Vitoria, Madrid) www.attractivecities.com • Advisor at City of Zaragoza (Spain) Frequent speaker at International events like SmartCityExpo, Mobile World Forum, TEDTalk, EU Events… he is also UNESCO SmartCities SME Consultant. TEDx Organizer/Licensee TEDxUFV (Mar23) (May24). Telecommunications Engineer MS at UPM Madrid, Human Sciences MS at UFV Madrid, Enterprise and Institutional Communication Management MS at UAB Barcelona, and Financial Business MS online INSEAD. PhD at UFV, Madrid with Thesis “Beyond SmartCities: How to create an Attractive City for Talented Citizens”.

Cities. Technology

There is no "I" in AI. Artificial intelligence does not yet have self-awareness. Without consciousness, you do not have the freedom to select the concepts that you are going to use in reasoning, nor the attention to pay to each of them, you simply access them through an algorithm and relate them. Our consciousness allows us to choose the basic ideas and our values give us the weights/attention that we are going to pay to each one to form a reasoning. AI does not have consciousness, it simply operates with certain parameters. If we provide AI with that freedom of choice and assessment, based on learning about good vs. evil and our ethical values, it will begin to generate a certain awareness. But this entails a high risk of generating selfishness and its evil consequences. We'll see how it evolves.

Artificial intelligence, Cities, SmartCities, Urbanism

In the current context of economic stability and peace, cities lead the world as key human development centers. Without a clear leader in the 4th Industrial Revolution, cities fiercely compete for talent. Investing on technology and innovation (SmartCities) is essential and a mandatory condition for this purpose, but not sufficient. The decision to choose a city is human, and therefore complex. It is like a purchase decision, like a marriage, like a contract. What makes a city attractive to talent? Like every human decision, it implies a compromise between two parties, it has an emotional component that we will call City Magnetism; and a rational component that we will call City Profitability. We have studied the 175 most attractive cities according to international studies in a model made up of more than 100 indicators. The objective is twofold: to help talented citizens value cities to find which could better promote their potential; and help mayors and city directors create the conditions that make their city as attractive as possible. It is not just a matter of technology, or investment; identity, urban planning and social sustainability are determining factors.

Singing some 80's oldies. Playing handball