Stefano Zunino

Stefano Zunino

TED Attendee
São Paulo, Brazil
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About Stefano

Bio

Stefano Zunino is CEO JWT Latin America and Head of Digital Worldwide. He began his career in 1987 at Leo Burnett serving clients such as P&G, Kellogg’s, Philip Morris, and Kraft Foods. In his 11 years at Burnett he worked at the agency's Milan, London and Chicago offices. In 1998 he moved to Buenos Aires to become General Manager of VegaOlmosPonce. His role expanded with time to include regional responsibility for the Unilever account in Latin America. Four years later he moved to São Paulo and became CEO of Lowe in Brazil. Stefano joined the JWT team in 2005 when he was appointed CEO of the Brazilian operation. He has since overseen a complete overhaul of the agency's services, bringing it firmly into the 21st century. JWT Group in Brazil delivers a properly full-service offering, ranging from SEM, SEO, BI, Analytics, Mobile Solutions, Gaming, online display, branded content and of course, so-called traditional creative. Stefano is also responsible for JWT's global digital strategy – overseeing development of the current product as well as stewarding network acquisitions in the digital field. When not occupied by work Stefano is primarily kept busy by his family – he has 4 kids, ranging from 10 to 21 born in Italy, Brazil and Argentina. Needless to say, World Cup matches are an interesting affair in the Zunino household.