Craig Crook

Brainstormer, Business leader, Change Agent, Christian, Connector, Consultant, Entrepreneur, Idea generator, Marketer, Social entrepreneur

I’m a voracious consumer of research and trends, to discover market disruptions and breakthroughs that will help my clients make their next pivot. Wether that's helping them drive online traffic, opening a new B2C channel, rethinking their product and service line up, or streamlining the buying process. I use a human centered lens to cut across company silos and improve the entire customer journey. I have been fortunate enough to have gotten an inside look at how many large companies, such as GE, Maersk, Berkshire Hathaway, UPS and Nestlé, innovate and have helped on projects with many of these clients where they added millions to the bottom line (INDOT $14M, Akzo Nobel $3.4M, UPS, over $11M). If you are ready to embrace new approaches and ideas, then let’s talk about your strategy for Demand Generation. Top Four Entrepreneur Strengths: Disruptor, Relationship, Knowledge, and Determination.

Challenging people and their ideas.

People love to be challenged, somewhere inside they know they have more to offer, more to give, more ability to change the world and they are waiting for permission ... and you can give it to them.

Brand Strategy, Business Development, Process Innovation

My first TED video was Seth Godin - talking about the best thing since sliced bread. I became a huge fan of Seth and TED and started to devour other talks. A few years later, I met Seth in NYC at a small gathering around his book Linchpin - which led to me leading the local meetups for the book, which is where I recruited my first batch of TEDx volunteers! After about 6 years, the baton was passed. And in 2018 I now join the "fellowship" of TEDx speakers!

I run a 20' boom operated camera, as well as do some directing for a live and rebroadcasted television show.