About Laura
I am a…
Artist, Connector, Designer, Entrepreneur, Foodie, Parent, Philanthropist, World traveler
Bio
Laura is the founder of CASA, a Societal Design Studio.
She currently works with The Hearthland Foundation, co-founded by Kate Capshaw and Steven Spielberg in 2021, to help build a more just, equitable, and connected America. Her background is in branding, editorial, and art direction for fashion advertising.
I'm passionate about
Food, natural wine and design.
I believe design can help tell stories, bring people together and be a source of inspiration to begin to solve larger systemic problems.
Food experiences can also bring people together. When we break bread together we nourish both our body and mind, we remove barriers, share our stories, and we can start to really see one another.
An idea worth spreading
The name of TED was originally Technology, Entertainment, Design – I want to highlight the value of the “D” (design) in the world today and to all the things that need to be designed. New systems. Anti-racist approaches. Belonging. Etc.
Areas of expertise
Advertising, Art Direction, Branding, Fashion advertising, Graphic Design, Packaging, Photography, Social Impact, Strategic thinking
The TED story
From Vancouver, to Tokyo, to Harlem, I thrive in places where I am continuously learning. As a child my theory of change was to always take a different path home in hopes that something unexpected and wonderful would happen. Today I try to live by a saying my mom has said to me my whole life–be brave and look for the signs.
Things you might not know
Snowboarding and speaking French.