Gala Marija Vrbanić

Gala Marija Vrbanić

Founder at Tribute Brand / YCY

TED Speaker
TED Attendee
Zagreb, Croatia
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About Gala Marija

I am a…

Entrepreneur

Bio

Gala Marija Vrbanic is the founder of Tribute Brand, a high-end digital fashion brand and, YCY, a software development fashion tech house focused on AR (Augmented reality). Her aim is to shift the traditional fashion system into a new era. Her company is known as one of the biggest pioneers in this field and famous for its characteristic contactless&cyber aesthetics. Although she's been experimenting with digital fashion since 2016, while running a physical fashion brand, they've officially launched in April 2020 as the world's first D2C digital fashion brand, amidst the pandemic - which happened unintentionally, but it paved the way for the whole digital fashion market. Since then, their work has been published in the most major press and they are regularly collaborating and supporting the biggest names from the traditional fashion's luxury segment.

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