Nina Yiamsamatha

Business leader, Change Agent, Marketer, Technologist, World traveler, Writer/Editor

I’m a consumer tech marketing leader who specializes in early-stage products. Throughout my career, I’ve earned a reputation for introducing zero-to-one products that change human behavior on a global scale. In 2018, I was named one of Forbes’s 30 Under 30 in Marketing & Advertising. Currently, I’m the director of product marketing for Novi from Meta (formerly Facebook Financial). I previously led product marketing for Instagram’s sharing features, where I helped build the consumer marketing team from just me to over forty people. Before that, I was an early marketer at Foursquare. I’m obsessed with the intersection of media and society, and couldn’t imagine a better career than to be at the forefront of it all.

I’m passionate about helping women of color rise, because I believe we are revolutionary. I believe my purpose in life is to help create a sense of belonging and agency for WOC — starting with empowering them to reach leadership positions in the corporate world.

What if “imposter” is just another word for change agent? (I’m working on a book proposal for a career guide focused on imposter syndrome and women of color.)

Career advice, Consumer marketing, Consumer tech, Early-stage products, Mobile apps, Product marketing

While I’m new to the TED community, I can’t imagine a more powerful community than TEDWomen. Specifically, I’d love to hear from and meet other women — especially women of color — looking to drive equity and representation on a global stage. I’d also like to learn how I can best contribute to the TED community through my unique perspective and expertise.

Singing - and knowing all the top '90s and '00s rock and pop anthems.