Heriselda Begaj-Viotti

Heriselda oversees impact campaigns at Participant where she works across sectors with non-profits, multinational companies, government agencies, foundations and other organizations to raise awareness and mobilize viewers around film and episodic content. She’s currently building a campaign focused on engaging audiences around public health content and previously led campaigns for Oscar-winning films including ‘American Factory’, the first project out of President and Mrs. Obama’s Higher Ground Productions, and Alfonso Cuarón’s ‘Roma’, which helped to support efforts for domestic workers in Mexico and in the U.S. She holds a BA in Political Science and an MIA in Economic Development, both from Columbia University.