Edgar Sabina

Educator/Teacher, Marketer, Project manager

PhD, professor, and marketing researcher. Committed to local development and purpose-driven communication, he has worked across corporate, entrepreneurial, and public sectors. He currently leads the Marketing Department at GMR Canarias and teaches at Universidad Europea. His career has focused on showing how ideas, brands, and local products can transform realities, connect communities, and build identity.

I'm passionate about wine as a way of understanding culture, tradition, and identity.

Local ideas can spark global change.

Consumer behaviour, Management, Marketing, Tourism

As a researcher and a marketer, I’ve seen how powerful one idea can be. TEDx gave me the chance to create a space in the Canary Islands where those ideas can breathe, grow, and inspire.

People don’t know I’m good at listening to the silence behind what consumers don’t say.