Maite Loizate

Idea generator

I am co-founder of Amor de Marca, the creative agency I started 13+2 years ago with Sergio Cabezas, and it’s still the place where I most enjoy creating concepts and stories that connect brands with people. I spent 7 years as part of the production and communications team at TEDxTarragona, and I now organize TEDx Via Augusta Women, supporting speakers as they share ideas that can move mountains. I also worked on the communications team of LaLiga Genuine, the football league for people with intellectual disabilities, where I learned the strength of resilience, joy as a strategy, and the importance of leaving complaints aside. In addition, I am co-founder of BeWe, a business association where we weave networks of collaboration that help us grow together.

Storytelling and transmedia narrative, the mountains, my daughter Sol 🌞, my dog Uda 🐶, good food, and rock & roll 🎸. I also enjoy drumming on flamenco cajones, although I admit rhythm is not exactly my strongest skill.

“True connections are born from authenticity and emotion: when we communicate with soul and a holistic vision, we transform perceptions and build brands that shine.”

I learned storytelling at home: my mother always had a story to tell, while my father, a man of few words, taught me the value of listening. Since then, I’ve lived among concepts, stories, and ideas that I connect in unexpected ways. My chaos helps me quickly see the big picture of projects and create fluid stories that flow across channels and generate lasting connections.

Sensing people’s moods in just a second.
 And although I’m not sure it counts as a talent, for me a good hug is the best form of connection.