Jon Alexander

Athlete, Blogger, Business adviser, Concerned citizen, Connector, Entrepreneur, Environmentalist, Idea generator, Marketer, Social entrepreneur

Jon Alexander is co-founder of the New Citizenship Project, a strategy and innovation company on a mission to support the shift in the dominant story of the individual in society from consumer to citizen. The company’s client list includes The Guardian, the European Central Bank and the European Journalism Centre. Jon is a fellow of the Young Foundation and the Royal Society of Arts, and a member of the O.E.C.D.'s Future of Democracy network. Having started his career in the advertising industry working for a decade at agencies including BBDO and Fallon, he is a proud winner of Brand Republic’s 2011 Big Idea of the Year award, for creating the concept of MyFarm: handing over decision making on a real, working farm to the public by online vote and debate as a way of engaging people with sustainable food production. Jon holds three master’s degrees in disciplines spanning humanities and business. He has won several essay awards, including the inaugural Ashridge Sustainable Innovation Award, and the Young Foundation's Beyond Meritocracy Prize. His forthcoming book, “CITIZENS: Why the Key to Fixing Everything Is All of Us,” will be published by Canbury Press in February 2022. Along the way, he has also represented Britain in two different sports.

Our collective capacity for creativity and goodness

People are by nature Citizens not Consumers

Sports that require endurance over skill