About Ricardo
I am a…
Agnostic, Business adviser, Entrepreneur, Foodie, Journalist, Marketer, Potential employer, Startup, Technologist, Writer/Editor
Bio
I am a former journalist at IDG, Valor Economico newspaper and Exame magazine. Seven years ago I left the newsrooms and co-founded several communications agencies and businesses, such as Ideal, Concept PR, The Factory / Draft. Today my agencies and business have 200+ people and serve 70+ customers, such as facebook, Spotify, Diageo, Nike, Unilever, GE, Oracle, 3M, Fiat, Monsanto etc. etc.
I'm passionate about
I am passionate about entrepreneurship and communications as a tool to help businesses and the society as role.
An idea worth spreading
Victory is learned in defeat.
Areas of expertise
Advertisement, Commuincations, Entrepeneurship, Journalism
The TED story
This is my first TED experience ever!
Things you might not know
Tennis, arts and wine tasting