Giulio Bricca

Business mentor, Engineer, Entrepreneur, Inventor, Startup

I’m Giulio Bricca, an entrepreneur and MBA candidate at the London Business School. I’ve founded two startups, each teaching me what it really means to turn ideas into reality — and how resilience, creativity, and a bit of stubborn optimism can turn uncertainty into opportunity. At LBS, I’m exploring how innovation, strategy, and human behavior come together to shape the future of business and leadership. I’m fascinated by the power of collaboration and by the idea that entrepreneurship isn’t just about building companies — it’s about building change. Beyond work, I’m always curious: meeting new people, learning from unexpected places, and searching for ideas that challenge how we think and act. For me, TEDx is about sharing those sparks — the moments that make us stop, reflect, and imagine new possibilities.

In today’s world, capitalism celebrates growth, efficiency, and innovation — but too often forgets its most powerful engine: people. Human Capitalism is a call to redesign the system so that human potential becomes the ultimate measure of success. Instead of treating people as resources, Human Capitalism sees them as sources — of creativity, empathy, and resilience. It challenges leaders, founders, and investors to move beyond profit as an end, and to build companies where purpose and performance reinforce each other. The idea is simple: when businesses invest in humans — not just skills or productivity, but curiosity, well-being, and trust — they create compounding value that no algorithm or balance sheet can fully capture. Human Capitalism isn’t anti-capitalist; it’s capitalism evolved — a system where the human spirit is the greatest return on investment.

I found my compass on the water. At dawn, when the sail first fills, nothing moves because one person shouts orders. We move because everyone senses the wind, adjusts, and trusts. Sailing taught me that progress is a human rhythm. That lesson pulled me through a hard choice early on. I walked away from a path that looked prestigious because it asked me to leave my values at the door. It felt like jumping without a net—but it was also the first time I chose direction over decoration. That’s when I understood: a compass is more important than a map. When I built my first venture, I thought the idea would carry us. It didn’t. People did. The late-night huddles, the honest “I don’t know,” the shared courage to try again—those moments kept us afloat when the tide turned. I learned that ideas are sparks; teams are the fire. In consulting, I lead crews through work that touches everyday lives. The wins I remember aren’t flashy launches; they’re quiet messages from someone who finally felt seen, helped, or heard. That’s when strategy becomes service. I’ve taught kickboxing and led Scouts. The mat taught me discipline; the campfire taught me humility. Both taught me that leadership isn’t the loudest voice—it’s the one that makes room for others to speak. All of this shaped my idea: Human Capitalism. Profit matters—of course it does—but it’s the wake behind the boat, not the helm in your hands. When we invest in curiosity, well-being, and trust, we don’t just build companies; we build people who can navigate surprise, hold each other steady, and create value that lasts. The wind will always shift. Let’s put people at the helm, keep purpose as our compass, and sail toward a kind of growth you can feel—in your work, your teams, and your life.