About Jean-François
I am a…
Entrepreneur, Idea generator, Parent, Photographer, World traveler
Bio
Co-founder and President of Sid Lee, a global creative company working for clients such as adidas, Cirque du Soleil, Red Bull, etc. The company employs 300 professionals in Montreal, Paris and Amsterdam. We believe that organizations can better leverage creativity to attain commercial goals by embracing multi-disciplinary thinking. Therefore, we have assembled one of the most multi-disciplinary team in the world. We integrate seamlessly the following fields: architecture, branding, advertising, industrial design, content, experiential and interactive marketing.
I'm passionate about
Better leveraging creativity in our society.
Destroying boundaries between disciplines, creativity and business, countries.
Having fun.
An idea worth spreading
Multi-disciplinary thinking is a driver of creativity. Mixing together architects, writers, directors, programmers, illustrators, producers, designers... creates much more than the sum of the parts.
Areas of expertise
Advertising & Communications, Branding, Creativity and Innovation, Interactive - Web Strategy, Photography, Retail Design