About Amantha
Bio
Adult Swim
Senior Director Of Adult Swim Events & Talent
January 2012 - Present
Executive in charge of strategy for Adult Swim events and activations as well as talent relations for the network.
Developed innovative events for Adult Swim, including the Adult Swim Fun House (Named Adweek’s Best in Show at SDCC 2013) as well as live adaptations of Adult Swim programs, including Dethklok, Eric Andre, Tim and Eric, and most recently an Adventure Time musical adaptation and most recently a pop-up drive-in experience.
Oversees Adult Swim presence at San Diego and New York Comic Con.
Works closely with Turner Ad Sales and Branded Entertainment to create and sell projects to brand partners, including multiple college tours.
Reports directly to the head of Adult Swim, Mike Lazzo.
Adult Swim
Director of Music
January 2007–December 2011
Executive in charge of Cartoon Network’s music division.
Responsible for building a record label and music strategy for Cartoon Network and Adult Swim. Developed music initiatives such as the Singles Program that continue to be sold to brand partners.
Music supervisor on all Cartoon Network and Adult Swim series.
Adult Swim/Cartoon Network
Label Manager, Williams Street Records
January 2007-January 2009
Velocette Records
Co-Owner/President
2001–2006
Founded independent record label in 2001. Ran daily operations including administering recording funds to artists, managing inventory, and all marketing and promotion.
Home to bands Beulah, Jucifer, The Glands, Vic Chesnutt, The Party of Helicopters, Brass Castle, Jack Logan, Brute and Kevn Kinney.
Capricorn Records
Director of Product Development
1999-2001
Supervised all aspects of touring, marketing and promotion for label’s artists, including such multi-platinum acts as 311, Cake and Widespread Panic.
Education
School of the Art Institute of Chicago
Chicago, IL 1993–1996
BFA PHOTOGRAPHY/FILM 1996
Studio Art Centers International
Florence, Italy 1992–1993
Bennington College
Bennington, VT 1991-1992
Awards
Event Tech Awards 2014
Silver Award for Best Use Of Projection Mapping for Meatwad Full Dome Experience
Silver Award for Best Use Of Event Technology and Data Collection for Adult Swim Fun House and Meatwad Full Dome Experience
Professional Activity
Georgia Music Foundation Board Member
2012-Present
Guest Lecturer and Board Member of University of Georgia’s Music Business School
2006-Present
I'm passionate about
the south, southern literature, southern music, kanye west, Elena Ferrante, Joan Didion, Japan, shonda rhimes, architecture, los angeles, photography, virtual reality, communal experiences.
Areas of expertise
Experiential Branded Design, Live events, Music Business, Television
