Ignacio Villoch

Ignacio Villoch

Marcom Manager at BBVA Innovation Centre

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About Ignacio

I am a…

Blogger, Brainstormer, Change Agent, Connector, Environmentalist, Explorer, Idea generator, Life mentor, Parent, World traveler

Bio

Being Oldest brother make me responsible; Crave for travelling and adventure led to me to Southeast ASIA upongraduation: Singapore, Hong Kong, Indonesia, Australia..... and then USA, Paraguay, Bolivia, Portugal ... places where I have spent most of my professional life. Got married, have children (3 wonderful daughters) ..... build dreams, break some dishes. Experiences extracted after 46 years kicking and splashing around: 1): When in Rome, do as romans do ; 2) Let´s make it F4: Firm & Friendly & Fun & Functional; 3) K.I.S.S. Rule: Keep It Simple & Sexy ; 4) Turn communication into action: emotions lead to motion, and motion brings emotions, ; 5) Trust people & (most of the times) they will demonstrate they deserve it.; 6) Treat everyone as you would like to be treated.; 7) when in doubt, smile.; 8) There are many ways to climb up the mountain, the only one it does not work is the one claiming that the others are wrong ; 9) Specialisation is for insects; 10) Ask questions listen answers ;11) Serendipity DOES reward Endeavour.; 12) We did it, because we didnt know it was impossible ; 13) If you are not the lead dog...the view never changes ; Bonus Track: "You don't let the guy with the broom control how many elephants are in the parade" Aquote that suits me- A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects. -Robert A. Heinlein Goals... at this stage, improve my Karma and make this world a better place to live in and enjoy the ride while it lasts. A Culture Vulture serendipitously sailing uncharted waters in the Innovation archipielago. Swimming with sharks and dinning with Fine Young Cannibals and other BeachBoys downunder. Just published "La Aventura De Diana" (Diana´s Adventure, a serendipituous novel about female entrepeneurship in the Bule Ocean)

I'm passionate about

:#EMPTYTHETANKS movement .free all captive cetaceans (dolphins , porposises and kilelr whales) form aquariums and "entertainment" parks. on the wake of blackfish, the cove, 6 . ·Twitterstorms rock!

An idea worth spreading

hard to choose between 2 ideas I am currently working out: Idea#1 Mapping the uncharted waters of Innovation. The art of cartography applied to understand and guide Innovation process. A inspiring mashup of art, seamanship, creativity and innovation knowledge, ....that reflects the (real and imaginary) jeopardies of Innovating and entrepreneuring , in a CaptainCook fashion. #Idea 2: The Fitness Model Canvas : Antiaging... begins with an F!>> Fitness + Fuel + Food + Fun (to go from Fat to Fi) + Friends & Family (&Facebook) + Flexibility + Filosophy of Life + Follow your dreams .... It actually goes to easy choices that make a difference-

Areas of expertise

Blogging, Branding & Positioning, Innovation & Diffusion, kayaking, Marketing + Communications, outdoor activities, scuba diving, User Experience

The TED story

The WTF Formula for antiaging

Things you might not know

Drawing and making plaster Dinosaurs. Story telling and metaphorical conceptualisation as shown in The Novel La Aventura de Diana.