Jiaying Zhao

Change Agent, Concerned citizen, Educator/Teacher, Environmentalist, Explorer, Foodie, Idea generator, Scientist

I'm the Canada Research Chair in Behavioral Sustainability, and a Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at the University of British Columbia. I received my PhD in cognitive psychology from Princeton University. My work uses psychological principles to design behavioral solutions to address financial and environmental sustainability challenges. Specifically, my research develops innovative financial and behavioral interventions to boost human and planetary well-being.

Changing human behavior at scale for sustainable prosperity and abundance, enabling smarter decision making with AI and UBI, elevating human and planetary well-being

Behavior change, Climate change, Poverty alleviation, Psychology, Sustainability