About Rasmus
I am a…
Athlete, Business leader, Explorer, Idea generator, Journalist, World traveler, Writer/Editor
Bio
Bestelling Author. Trusted Advisor for world class athletes and businesses around the globe. Motivational speaker. Former professional football player, today just injured and forgotten;) Now a coach. Holder of the UEFA A-license and founder of RFA Performance & Research.
I'm passionate about
The Mysteries of High Performance. The Brain. Psychology. Communication a Clear and Compelling Message.
An idea worth spreading
How did one athletics club, which trains on diesel-scorched grass tracks in Kingston, manage to win nine sprint medals at the latest Olympics? Why do 35 of the world’s 100 Best women golfers come from the same area around Seoul, South Korea? How can it be that one tennis club in Moscow has produced more top players in 10 years than the whole of the USA and the United Kingdom together? And why are the world's best middle distance runners all coming from the same village in Ethiopia with 30.000 inhabitants? With their impressive lists of results, these gold mines challenge our most ingrained convictions as to how world class performance is created. For six months I travelled into the gold mines to find the answers by observing, talking, studying, eating, training and living with the world's best athletes and coaches. My conclusions is The Gold Mine Effect, and my hope is that we by understanding the essence of a gold mine can learn how to build our own gold mines.
Areas of expertise
Leadership, Media and Communications, Peak Performance, Publishing