Jacques Bughin

Jacques Bughin is Director at the Brussels office of McKinsey & Company. Since joining by end 1992, he has worked for various offices, for about 600 projects, in various industries and mostly in TMT (Telecom, Media and Technology). 1. Concerning his cable and TV experience, Mr. Bughin has among others, (1) helped major public broadcasters worldwide in their redesign of their strategic mission and operations; (2) helped design bid for digital license for three major international media consortia in Europe; (3) assisted in the development of an digital strategy for various lead media holdings in Europe; (4) led a significant churn reduction program and a new content strategy for a pan-European pay TV operator; (5) helped about 5 major cable operators in the redesign of their triple play strategy, including network capex redesign, sales and marketing of triple play offers, and new services innovations (smart grid, 4 play, etc.); (6) led to a full redesign of operations of the largest pan-European cable operator; (7) assisted in the development of on-demand video services for lead worldwide broadcasters; (8) redefined the strategy of lead video creation and production company worldwide. 2. His extensive technology/telecom experience includes; (1) digital program platform building for media rights and advertising; (2) new-generation mobile telecom strategy for a major European media and telecom operator; (3) development of partnership hybrid model of DVB and DAB with mobile for a global mobile operator; (4) developed a growth strategy for major digital coding and automation players; (5) assessed market entry in smart television and other new generation device for a lead consumer electronics company; (6) developed a service strategy diversification for a global high-tech equipment company . 3. Finally, Dr Bughin has worked for various players in the domain of the internet. This includes: (1) a strategic analysis of the search market; (2) partnership assessment for search engines and a major world leader in on-line auctions; (3) the assessment of on-line directories vs. classified and search / portals site for a major directory player; (4) IP Video strategy for a lead pan-European portal; (5) development of new P2P model impact on digital entertainment; (6) e-commerce including social media features optimisation for global on-line retailer. Dr Bughin has co-authored many McKinsey Quarterly articles, including: “An New Era of European Commercial Television”, “The virtuous cycle of shareholder value creation”, “Black-Scholes meets Seinfeld ”, "Is anyone out there listening"; “Home is where the network is”, “Reversing the digital slide”; “Mobile portals: mobilize for scale”, “Home is where the network is”, “Using mobile phones to boost TV ratings”, “Broadcasting digitally”, “A new way to measure world of mouth”, “How companies can make the most of user generated content”, “Playing to win in the business of sports”, “The next step in open innovation”, “How companies are marketing on-line”, “Building the web 2.0 entreprise”, “Clouds, big data, and smart assets: 10 tech-enabled trends to watch”, “How poor metrics undermine digital marketing”, “Dwindling readership: are tabloids the answer?”. He is a frequent speaker at worldwide conferences on media issues ( such as NAB, Midem, INMA, etc.) and has a master degree in economics from the University of Namur (Belgium) and University of Pennsylvania (US) with summa cum laude. He also holds doctoral degrees in economics. He has lectured at many universities, including Toronto, London and Brussels. He has published about 30 articles in leading international academic journals such as Management Science, the Review of Economics and Statistics, the Journal of Industrial Economics, or the Journal of the European Economic Association. He is co-authored of a book entitled “Managing Media Companies: Harnessing creativity” (with A. Aris), Wiley, 2010 (second edition). He is a fellow of the Aspen Institute as well as of the ECORE, a think-thank on economic policy in Belgium; and a fellow of the Applied Economics of the KUL University, he co-leads the McKinsey Advisory Board on media management at INSEAD.