Jennifer Bucholtz

Brainstormer, Business leader, Business mentor, Connector, Consultant, Entrepreneur, Idea generator, Marketer, Promoter, Scientist

I have more than 13 years progressive experience with research, business development, brand management, and comprehensive marketing across local, national, and global companies. I enjoy my professional responsibilities conceptualizing, developing, and executing innovative marketing strategies and programs to brand, position, and lead the growth of a global company. Specialties: 1. Marketing Strategies & Growth Plans 2. Market Research & Analytics 3. Product Positioning & Branding 4. Relationship Building; Public & Media Relations 5. Copywriting 6. Graphic Design, Layout & Web Design Market Research: Experian Simmons, Claritas Prizm, Quantcast Web/Multimedia: Multiple CMSs, SEO Techniques, Google Analytics, Inbound Marketing Design: InDesign, QuarkXPress, Adobe Illustrator, PhotoshopDistrict Marketing Manager CURRENT POSITION: District Marketing Manager ARAMARK - Higher Education As District Marketing Manager in the Southern Region headquartered in Atlanta, Georgia, I lead the marketing programs at colleges and universities in Georgia and Alabama. ARAMARK Higher Education partners with close to 600 colleges and universities throughout the United States, and its programs are second to none in their innovation, excellence, and results. In this role, I lead the development, implementation, and evaluation of marketing programs that support ARAMARK Higher Education’s business strategies. These include: sales growth, market penetration, customer retention, brand image, improved profit margins, and improved market share. Areas of Focus: 1. Marketing Research/Data Collection: Gen Y research, trend development, competitive pricing analysis, surveying, focus groups, and campus mapping. 2. Strategic Planning/Innovation/Creativity: Develop growth plans, new strategies, and tactics for promoting existing and new locations, and enhancing sales and customer satisfaction. 3. Sales: Develop annual campaigns to meet growth plans across the channels: dining, retail, convenience, and catering. 4. Marketing: Organize special events and promotions; develop marketing collateral; implement comprehensive social media programs; enhance media interaction and public relations positioning. 5. Relationship Building: partner with C-level clients, university department heads, student organizations, and community groups. ARAMARK is a leader in providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, education institutions, stadiums and arenas, and businesses around the world. In FORTUNE magazine's 2011 list of "World's Most Admired Companies," ARAMARK ranked number one in its industry, consistently ranking since 1998 as one of the top three most admired companies in its industry as evaluated by peers and analysts. ARAMARK has approximately 255,000 employees across 22 countries.

Brand Management, Brand Strategy, Publicity, Growth and Value Generation, Market Research and Analytics, Marketing Strategy + Innovation, Relationship Builder, Research Methodology