Greg Lucas

Brainstormer, Change Agent, Connector, Entrepreneur, Event planner, Idea generator, Producer, Promoter, Social entrepreneur, World traveler

Gregory Neil Lucas 88 Clingman Avenue Asheville, NC 28801 828-242-6663 greg@betterventures.net BACKGROUND SUMMARY Entrepreneur with extensive experience in marketing and sales, operations, strategy and the financial management of small high-tech and entertainment businesses. Professional knowledge spans satellite telecommunications, contemporary musician management, small business valuation, web-based product development and media arts. EXPERIENCE Music Allies Director of Business Development; Asheville; February 2009 – Present Music Allies has a six-year track record providing label management services for artist owned labels including Ani Difranco's Righteous Babe Records, Jack Johnson's Brushfire Records and numerous other talented and entrepreneurial musicians. As Director of Business Development I am launching a new web based initiative for the company and expanding the mainline business in new directions. Better Ventures LLC Managing Director; Asheville, NC; July 2008 – Present Better Ventures is a cultural centrifuge based in Asheville North Carolina, a progressive urban gem in the Southern Appalachian range. At home, we distill dance, music, performance and art to build community through live experience. This rapid rotational energy coalesces in regular presentations of national touring artists and the best talent of the Asheville music scene. Further afield, Better Ventures spins culture out of suspension as we provide international tour management, produce entertainment events, and facilitate art-based community outreach. Inspired by creative individuals who push cultural boundaries, our mission is to enhance the human experience with progressive arts. Music + Art Management, Inc. Vice President; Asheville, NC; September 2004 – July 2008 Served as primary managerial contact for two national recording artists. Assist President of company with other artists. Focus of firm is performance production services for musically focused artists, including King Britt, Haale, Carl Hancock Rux and Vijay Iyer. Regularly negotiates contracts with record labels, performance centers and music licensors on behalf of clients. The Media Arts Project (MAP) Executive Director, Asheville, NC; January 2004 – August 2004 Served the MAP Board and membership to assist Western North Carolina’s media artists as creative participants in the global media culture. MAP efforts include media arts education, content production, commercial distribution and dissemination, on-line and physical art exhibition, and community analysis of local projects. Managed fundraising activities that will sustain the non-profit and enhance its capabilities to fulfill its mission. Futron Corporation Product Manager, FCCFilings Bethesda, MD; 2002 - 2003 Led transitional training for three Futron staff to operate FCCFilings.com product. Assisted transition of Regulatory Access information assets and client relationships to four Futron Program Managers and one Division Director. Continued customer support and ongoing product maintainance of FCCFilings.com. Authored several research reports and industry presentations related to US and international satellite regulation. Regulatory Access, LLC Managing Partner McLean, VA; 1999 - 2002 Conceptualized, financed and created an online resource of FCC satellite applications and all associated comment filings since 1990 called FCCFilings.com. Managed company business planning, strategy, finances and consulting practice. Led international sales effort and had daily contact with in-house legal counsel, sales and marketing personnel and management of top satellite manufacturers, service providers and launch vehicle providers. Contributed to four month partnership negotiation leading to sale of company to Futron Corporation in January 2002. EDUCATION Georgetown University, Washington DC; Walsh School of Foreign Service Bachelor’s Degree of Science in Foreign Service, 1998 Concentration in Science, Technology and International Affairs PERSONAL Board Member, French Broad River Academy; 2010-2011 Board Member, Asheville Hatch Festival; 2008-2010 Board Member, WNC Film Commission; 2005 –2007 Board Member, Media Arts Project; 2004 – 2006 Fellow of the NC Institute of Political Leadership; Spring 2005 Graduate of Leadership Asheville program; 2005 (23rd Class) Dinsmore Scholarship Grantee, Circumnavigators Foundation, 1997 Chairman, Georgetown Charity Block Party, 1997-1998 Senior Staff, Georgetown Model UN Association, 1996-1998

Burning Man, Electronic Music, Asheville NC, Kayaking, David Foster Wallace.

Crowdsourcing is the "flattener" that will empower the next generation of creative professionals around the world. Using the Internet and affinity based marketing techniques there will no longer be a premium on location of workers nor affiliation with entrenched corporate entities. Creativity will flourish and relationships across national and cultural boundaries will grow. The dominance of advertising and design houses will evaporate and the era of one hundred million "spec" freelancers will commence! See http://www.amazon.com/Crowdsourcing-Power-Driving-Future-Business/dp/0307396207 for a quick but thorough read on the subject.

Artist Management, high tech marketing and sales, telecom regulatory consulting

cooking a great steak from my apprenticeship with the amazing Michael Landrum of Washington DC's Ray's the Steaks.