Sean Martin

Business adviser, Idea generator, Marketer, Musician, Web guru

PROFESSIONAL EXPERIENCE DeBartolo Center, Indiana, 2012 – Present $65M Performance Center, B2C MARKETING LEADER Responsible for developing, executing and delivering the digital/online experience for the DeBartolo Performing Arts Center. This includes managing online branding, communications and campaigns through the center's website, email marketing, building the online community and attracting new patrons. * Review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives. * Responsible for improving the design, usability, content and conversion points of the center's website and for the promotion and growth of its web properties * Responsible for the smooth running and completion of web site projects, online advertising and social media while maximizing online sales opportunities and patron engagement with the center's brand * Act as media/public relations liaison, authors press releases and works with the University's Office of News & Information to raise the center's local-to-international profile as a university arts presenter. * Manage all aspects of cinema marketing with the Senior Associate Director and works with the DER to determine overall marketing plans. Market Day, Illinois, 2011 – 2012 $500M Food Business & Retailer, B2C & B2B eCOMMERCE / WEB MARKETING LEADER Manage marketing efforts for Market Day web sites and related programs, including analytical, project management and strategic marketing support and execution. • Increased email and social media response rates by 18%, and acquisition by 11% • Grew email list by 26%, click-thrus by 13%, and email conversion by 9% • Measure performance of all Market Day web sites utilizing enterprise web analytics • Establish Key Performance Metrics (KPIs) and other analytical measures • Increased revenue and unit sales thru improved cross-sells and upsells • Turned around site conversion, which had dropped monthly for over 12 months • Created new Internet marketing initiatives utilizing SEO, advertising, and external e-mail • Kicked-off mobile marketing, including mobile site and SMS marketing • Oversee brand development, web site traffic growth, web site UI, and advertising revenue • Increased list size by 16% • Increased conversion by 38% - Redesigned the check-out process - Improve site navigation (e.g. added Save tab) - Added secure check-out buttons and language - Added Check-out warnings (popup – “loose cart upon exit”) - New home page • Led AnyDay project, a major initiative providing more convenient pickup options • Led initiative to create a new home page • Improved customer service and branding with back-in-stock product alerts • Initiated SMS marketing - Introduced and initiated 0 to 20K subscribers in 3 months • Increased Facebook likes by 23% in 6 months • Increased FB engagement by 31% in 4 months • Reduced email costs 14% by improving segmentation and reconfiguring campaign strategies • Improved open and clickthrough rates by 12%/19% with segmentation and testing • Improved automated email and transaction messaging Cancer Treatment Centers of America, Chicago, Illinois, 2006-2011 $2 Billion Private Hospital Group, B2C & B2B MARKETING DIRECTOR, CNCA Business Complete responsibility for multi-million dollar nutritional supplement business (B2C and B2B): Management of brand strategy, online/offline marketing, ROI, budgeting, P/L, staffing, web site management and development, online retail and wholesale sales, partner management, and business development. Key Accomplishments: • Consistently broke sales records and marketing goals (including first 12 months) • Doubled customer acquisition and retention rates while reducing churn • Dramatically improved web site conversion rates (51% - 393%) • Transformed company from six-figure loss to five-figure profit (Doubled revenue) • Created and implemented B2C email marketing programs (6 - 21% response) • Increased margins 11% with pricing strategies, promotions, segmenting, cost-cutting • Initiated social media strategy resulting in winning acquisition and retention ROI

Learning, Helping Others, Music, Growth

Life is a series of choices; Choose well.

Commuincation, Market & Brand Strategy, Online Analysis, Online Marketing, Self Growth, Spiritual Growth

I've never attended TED, but I've watching and wanting to go since 2003. I've watched hundreds of TED and TEDx talks over the years.

Talking like Donald Duck, Drumming/Percussion