Ashley Wood

Brainstormer, Change Agent, Concerned citizen, Connector, Consultant, Foodie, Idea generator, Marketer, Technologist, World traveler

I have spent my career making markets for important innovations in the technology space in particular. I have helped establish the satellite radio category with the launch of XM Satellite Radio, helped make the market for digital music with Apple, helped T-Mobile experiment with new handsets (the Sidekick), and most recently helped IBM set a shared agenda with the world, Smarter Planet, to build advocacy on behalf of IBM. I am currently working as a global consultant with OgilvyRED's global strategic growth and innovation consultancy developing global brand strategies and communication strategies for Fortune 500 companies. I've been able to help create the Global B2B brand strategy for the #1 mobile phone company in the world, Samsung. And currently I am working on building the global brand for the largest telecommunications equipment company in the world, Huawei. Through out my career I have learned the art and the intrinsic value of building brands from scratch, helping companies figure out how to get the attention of their future fans and loyalist. I have been inspired by the unique challenge of making new markets vs. differentiating commodity products and services, and I've learned the necessity of simplicity and the power of creativity. In my job as a creatively driven strategic planner, I have been lucky enough to lead the brand and communication strategy development on brands where we have truly helped solve business problems through communications.

Advertising (Strategy), Brand Strategy, Communication Research, Communications - strategy, Marketing Strategy for High Tech Companies