Graham Buksa

Brainstormer, Designer, Engineer, Entrepreneur, Marketer

Hi, I’m Graham. I’m a classic multiple-time entrepreneur, and today I help companies get traction to tens of millions of dollars in sales. After building award-winning sports and consumer brands, and designing products now housed in the Smithsonian’s permanent collection, I learned that “make it and they will come” is wishful thinking. Great products still need great marketing that builds trust and creates ongoing demand. Today, I care most about applying that thinking to meaningful work. I’m Head of Marketing at Verdi.ag, where I translate growers’ challenges into strategy, frame our product in the voice of the customer, and generate sales. Verdi helps growers automate irrigation so they can grow more with fewer resources. I’m also the founder of Backflow.club, a side project and sandbox where I test ideas about systems, traction, and what actually makes a business grow. Backflow.club helps automate mandatory water testing for property owners and contributes to a safer water supply. I’m especially interested in the future of work with AI, and how organizations can build with AI in ways that preserve taste, clarity, and judgment

Exceptional products that solve real problems, finding flow.

"build it and they will come" is wishful thinking

Brand Building, data driven empathy, holistic product design

Springboard Diving, Downhill Skateboarding, Skiing