shirley bergin

Brainstormer, Business leader, Business mentor, Entrepreneur, Idea generator, Marketer, Parent, Social entrepreneur, Startup, Web guru

Shirley Bergin is the Chief Operating Officer and Chief Marketing Officer, Executive Director and Producer of The TEDMED Foundation (TEDMED). An accomplished business leader, she has extensive experience working with global brands including Johnson and Johnson, GE, Unilever, Kraft and Nestle; and digital enterprises such as AOL, IAC and Priceline.com. Shirley has developed and executed innovative business and marketing strategies across a variety of verticals for start-ups and established firms alike, successfully reinventing and introducing brands and building large online communities. As COO/CMO of TEDMED, Shirley is responsible for driving the business strategy, building long-term relationships with industry leaders and guiding the TEDMED team as they work to inspire and shape a healthier world. She leads the program strategies for The Hive, which showcases 50 game-changing start-ups as part of TEDMED’s annual event; and for the Great Challenges Program, in partnership with the Robert Wood Johnson Foundation, which seeks to broaden our understanding of the most complex challenges in health and medicine today. Shirley graduated from The University of Texas at Austin.

Connector, Creative thinking, Digital media, Direct Marketing, Internet, Learning Fast, Networking, Promotional Marketing