Karen Tiber Leland

Artist, Blogger, Brainstormer, Business adviser, Concerned citizen, Connector, Consultant, Designer, Entrepreneur, Idea generator, Journalist, Marketer, Performer, Philanthropist, Photographer, Single, World traveler, Writer/Editor

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, and marketing strategy and implementation firm helping CEO’s, executives and entrepreneurs develop stronger personal, business and thought leadership brands. Her clients include: Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter. She is also the best-selling author of 12 traditionally published business books which have sold over 450,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others. Karen has spoken for TEDX Yale, Harvard, The AMA, Direct Marketing Association and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC and Oprah. Karen also has a diverse background in the arts. Her paintings, prints, and photography have been exhibited in the Sausalito Art Festival, the Museum of Fine Arts in Boston, The Triton Museum of Art in Santa Clara, The American Craft Council Show and the Celebration of Craftswomen. As an actor, Karen has performed throughout the Bay Area, New York and Los Angeles as Sarah in Company; Desiree in A Little Night Music; Reno Sweeny in Anything Goes; Mona in The Guest Lecturer; Cleo in The Most Happy Fella; Theresa in How The Other Half Loves; and recently she played eight different characters in The Laramie Project. Her acting work includes voice-overs and on-camera work for industrial films and online programs. Karen Leland obtained her Bachelors of Science in Leadership and Management from Cappella University, and is currently pursuing a Masters in Anthropology at Harvard.

Helping CEOs, entrepreneurs and experts prepare their personal and business brands for the coming AI revolution.

Always moving forward just not in a straight line

I have been listening to TED talks for 15 years, but never attended an event. Several years ago I was invited to speak at TEDx Yale and loved it. I have wanted to come to the conference ever since. I was signed up for 2019 - but we all know how that turned out! Post Covid it took 3 years, but I'm here.

Making a mean breakfast frittata, sniffing out the best dark chocolate, horseback ridding, and singing show tunes.