Jamie Petten

Blogger, Brainstormer, Business adviser, Business mentor, Connector, Entrepreneur, Event planner, Foodie, Idea generator, Marketer, Parent, Potential employer, Promoter, Startup, Technologist, World traveler, Writer/Editor

Currently serving as President and Executive Director of the Kanata North Business Association, representing Canada's Largest Technology Park with over 500 businesses and 21,000 employees. Previously led marketing for Canadian SaaS Accelerator, L-SPARK, as a member of the founding team. Supported 36 portfolio companies in raising over $24M in angel and venture capital funding while building a community of 10,000+ SaaS entrepreneurs, investors and partners. Co-founder of SaaS North, Canada’s first conference designed to connect 1000+ technology founders, investors and executives over a 2 day annual event in Ottawa, Canada. Previous to L-SPARK was instrumental in the launch of a Canadian owned resort in Negril, Jamaica. Grew the business to multi millions in annual revenue and 30 employees. During this time The SPA Retreat Boutique Hotel was recognized by the International Hotel Awards, World Travel Awards and Tripadvisor Awards of Excellence and continues to be ranked the #1 Hotel in Jamaica on Tripadvisor. Developed insight into brand building, strategy development, marketing and sales and have been featured in Techcrunch, Entrepreneur, IT Business Canada and earned coverage for the brands I represent in the Financial Post, Globe & Mail, Fortune, CNN Travel, ABC News & more. Have directed digital content marketing campaigns and implemented growth strategies with email marketing automation, search engine marketing and social media distribution tactics. Have also determined sales and channel strategies in a variety of market segments and developed customer loyalty & referral programs. All while directing the image, maintenance & inventory allocation of company & affiliate websites, blogs and online booking sites. As an advocate for women in tech, devote time as a mentor in the Technovation program and have served on various boards such as Women in Communications and Technology.

Business, community, community building, marketing, technology, venture capital