About Alex
I am a…
Idea generator, Marketer, Startup
Bio
Ideas Worth Doing for brands LEGO, Deloitte, Nike, and communities like TED.
I'm passionate about
Creativity and ideas that bring people together.
An idea worth spreading
Must first be an Idea Worth Doing.
Areas of expertise
Creative 'Big Ideas' Generator, Intellectual Property development & strategy, Strategy, Development, Branding
The TED story
As a start-up advertising agency founder the first organisation I wanted to connect with was TED. However, I live in Amsterdam, and as a start -up firm we couldnt afford to travel. So we contacted TEDxAmsterdam and ended up doing thier first integrated campaign, Ideas United, with the human brain. Then, in 2012, TED global asked us to desktop the theme, branding and openning for TEDxSUMMIT, The Power of X. Now we are in our second year of partnering with TEDGlobal to create the speaker video intros.
Things you might not know
Gardening.