Alessandro Rimassa

Idea generator, Journalist, Project manager, World traveler, Writer/Editor

Director of the School of Communication and Management at IED - Istituto Europeo di Design Born in Milan, 1975 October 19th, I'm the Director of the School of Communication and Management at IED - Istituto Europeo di Design, involved in innovation processes and design methodologies, brand and innovation consultant and columnist at Donna Moderna and Che Futuro. Professionally grown up in the world of communication and journalism, I wrote the book that gave a voice and a face to an entire generation in Europe, young people: Generazione 1.000 Euro. First experiment of self-publishing online in Italy in 2005, it had three italian editions (Rizzoli, 2006; Bur, 2009; Bur, 2013), became a film (Rai Cinema, 2009), and was released later in Germany, Portugal, Greece, Holland, France, Japan and Korea. I continued to deal with young people, work and innovation, issues on which I speak regularly in public and television conferences, then I wrote Jobbing (Sperling & Kupfer, 2009), a guide to 100 newest and most popular jobs, the novel Berlino Sono Io (Sonzogno, 2010) and the freebook Personal Jobbing (IED, 2013). I previously worked at Mtv as news chief editor, Mediaset and La7, I were the managing editor of the monthly men magazine Riders (Hachette/Hearst) and I hosted Generazione S (La3, Sky, 2011/12), tv show about young people doing business, startup and innovation in Italy. Find out my CV at http://www.linkedin.com/in/alessandrorimassa

"1.000 EUROs GENERATION" is the story about Claudio, a 27 y.o. graduated guy who works in Milan as a junior account for a multinational and shares a rented apartment with some friends - Rossella, Alessio e Matteo - in the suburbs of the city. He's satisfied by his job, but his contract (a so-called "co.co.pro." with an income of 1.028 euros per month) doesn't give him any benefit or warranty. Nevertheless, Claudio doesn't give up his hopes and dreams and looks at his precariety not as a limit but as an opportunity to react and find new perspectives every day. But "1.000 EUROs GENERATION" is also the story about all those people like Claudio, who nowadays are building up an entire generation named "Milleuristi" (o "G1000"). Young employees between 25 and 35 years who, despite their poor earnings, keep on thinking of their future in a positive way and without self-commiserations. Check out more at http://www.generazione1000.com/index2.htm

Communicatiion, media, Research - Education, TV / Radio, Writer - author of contemporary novels