Gideon Amichay

Artist, Business leader, Educator/Teacher, Entrepreneur, Idea generator, Jewish, Writer/Editor

Gideon Amichay, 48, is a writer, a communication artist, and the recent Chief Creative Office a joint managing partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv (1994-2011). For over ten years he was a member of the Worldwide Creative Board of Young & Rubicam. As Chief Creative Officer, Gideon led the agency to be the Israel's market leader in creativity and innovation, and one of the biggest agencies in Israel since 1998. The agency won the Israel’s "Best Creative Agency" Award 7 times. The agency also won an Effie Platinum Award, a Grand Effie and more than 20 other Israeli Effie Awards, while working on brands such as: Mercedes Benz, Hyundai, Orange, American Express, Heinz, Yellow Pages, Stella Artois, Danone, Colgate Palmolive, Elmex, Strauss, Teva, The Aids Task Force, Atzum Task Force on Human Trafficking, and many more. Under his leadership, Shalmor Avnon Amichay / Y&R Interactive has become the most successful Israeli agency worldwide. Gideon Amichay is a winner of 17 Cannes Lions (2008 – 2011) across multiple categories, in Cannes Advertising Festival, the most prestigious award. In the Advertising World At Cannes Lions 2009, the agency ranked as no. 2 Media Agency of the Year. He is a winner of 9 Clio awards, for innovation use of media, content and contact, and numerous international Grand Prix Awards: London International Awards Grand LIA (2009); The New York Festivals Grand Prix (1999); Golden Drum Grand Prix (2010 and 2011); PIAF first Grand Prix (2011) One Show Pencil, a special award by the UN (2010), Communication Arts annual Advertising, D&AD. Over the years, Gideon has served as a jury member at many international festivals including the Eurobest and the Clio Awards. Often invited to speak, Gideon lectures around the world topics related to innovation and creativity. In 2011 he was a guest speaker at the Cannes Lions "Creative Leaders Program". Graduated from Bezalel Art Academy, Jerusalem, with a B.A (HONORS) in Graphic Design/Visual Communication (1990). In 2008 he has graduated from Berlin School of Creative Leadership, with an EMBA in Creative Leadership. He has started his career as a cartoonist (published in all the major newspapers in Israel as well as in The New Yorker. In 2011 he wrote his first book "No, No, No, No, No, No, No, Yes" on innovation and creativity. Here is a link to his work: http://www.gideonamichay.com/ gideon.amichay@gmail.com 917.200.8477

Creative & Advertising, Creative 'Big Ideas' Generator, creative activist, Innovation, Inspiration