gianfranco del vicario

Designer, Idea generator, Project manager, World traveler

Born in the year when Elvis Presley’s “Aloha from Hawaii” concert was broadcast in Hawaii. I grew up with Carosello, Carmensita, and Tex. I pursued a path in the arts, and after some experience as a visual merchandiser and set designer, I graduated from the European Institute of Design in Milan with a degree in Advertising. I immediately entered the world of communication, taking on the role of art director. Today, after the evolution of communication and its media, I also handle content creation for various clients and social media platforms. Specifically, I work on the creation and development of advertising projects, BTL (below-the-line) campaigns, promotions, and engagement, approaching the brief strategically to craft a creative concept. Over the years, I have worked for clients such as Aprilia Racing, Bieffe, BPL, Birra Moretti, Freddy, H3G, Lufthansa Cargo, Marlboro Helmets by Bieffe, Nolan Group, Omnitel, Basket Olimpia Milano, Peugeot Motorcycles, Philip Morris and Philip Morris Sound, Vismara, among others. I currently work at Opinion Leader, an independent communication agency. For a year now, I have been the Co-Owner of Pasta Fresca Burro e Salvia, an artisanal fresh pasta workshop, where I developed the concept and handled all aspects of communication and design.