Aurora Archer

Activist, Business leader, Business mentor, Care taker, Change Agent, Consultant, Marketer, Parent, Startup, World traveler

Aurora is a digital marketing executive who has spent the last 25 years delivering business impact across the technology, retail, publishing, and healthcare industries via award-winning brand campaigns, breakthrough marketing strategies, and digital transformation initiatives. Aurora co-founded the Bellatrix Group in 2018, bringing her diverse skill sets and passion to enable health and wellness clients to create meaningful disruption by bringing a human-centered approach, creating engaging experiences that truly serve the audience while delivering bold commercial growth. Aurora led the first team to win a Cannes Lions Grand Prix for a healthcare campaign in 2015, she was recognized for Leadership in Technology by the Association for Women in Computing, and has been the subject of a cover story in Working Mother magazine. Additionally Aurora co-hosts The Opt-In podcast of two socially, generationally and ethnically divergent besties getting real with honest, messy conversations about their different experiences with racism, our food system, white supremacy, our healthcare system, feminism, politics and more. Aurora holds a BA in Psychology from Syracuse University. Aurora lives in Philadelphia with her husband of 21 years, their two children, Aurora’s feisty 90 year old mother, and their two unruly (but lovable) dogs.

Soul-level conversations, Using our gifts for good, BEing, Humanity

More WOC in leadership roles, Spreading uncomfortable conversations between White Women & WOC with love

Branding, Digital, Digital Transformation, GTM, Marketing

Making spicy yummy nut mixes